Umall posts 151 per cent revenue growth on grocery demand

Kaycee Enerva

14th Apr 2026

Sydney-based e-commerce grocer Umall is seeing rapid expansion, with revenue growing 151 per cent between 2021 and 2024.

The company reported sales rising from $18 million to $40 million over the period, driven by demand for fresh groceries and everyday essentials tailored to Chinese-Australian households. 

“Fresh groceries is one of the hardest categories in retail to execute well,” said the company.

“If you can build trust, maintain fulfilment quality, and serve a community properly, demand can scale in a very real way.”