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About us is a market leading, independent B2B publisher, regarded as one of the most trusted sources of specialist information on the Australian online retail industry.

Founded by Mark Freidin and Nathan Huppatz, provides cutting edge news and views on mobile, e-commerce, security and much more, which has kept our readers loyal since 2008.

B2B publisher, Octomedia, acquired a stake in Internet Retailing in 2015 and the site was redesigned and relaunched in November 2015.

Internet Retailing founder and advocate for Australian e-commerce, Mark Freidin, remains a partner in the business and a regular contributor to the site.

Heather McIlvaine is the editor of Internet Retailing and is based in Octomedia’s Melbourne office. To get in touch please email or 

Copyright 2019 an Octomedia brand.

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