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Tmall Global boosts support for foreign vendors eyeing China

Tmall Global has unveiled a raft of solutions aimed at making it easier for foreign companies to have a presence on Alibaba’s cross-border marketplace.

The measures were revealed at this year’s Tmall Global New Seller Virtual Summit taking place this week.

Vendors can get online more quickly, with the marketplace opening a new self-service portal it says will see storefronts open in less than 30 days. 

Staff of Tmall Global will offer offshore vendors tailored consultations, operations and content support and other value-added services. Region-specific programs will be rolled out to further support merchants who plan to establish a presence in China.

Other support solutions will include access to content-marketing resources, including influencer pitches, short-video and live streaming vendor collaboration opportunities to engage effectively with Chinese consumers. Additional value-added services offered to new sellers include first-mile storage and shipping, all-round insurance and supply-chain finance.

“Brands, particularly small- and medium-sized players that have been hard-hit by the Covid-19 pandemic, are trying their best to enter new markets and find fresh channels for growth,” said Tmall Global GM Maggie Liu.

“In China, e-commerce platforms such as Tmall Global have become consumers’ preferred avenues for purchasing overseas products. We are committed to providing a suite of solutions to help new overseas sellers capture these opportunities and assisting brands to bring quality products into China market.”

Alibaba says China’s consumption of imported goods has achieved a compound annual growth of 76 per cent. More than 29,000 brands across 5800 categories had joined the Tmall Global platform as at the end of December, more than 80 per cent of them entering China for the first time.

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