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E-commerce

Stylerunner’s successful pop-up to stay open

Activewear brand Stylerunner’s pop-up concept store has today announced it will keep its doors open until late December.

Located in Sydney’s Paddington and initially launching as an eight week concept in early September, the pop-up will continue for the next eight weeks.

“Stylerunner LIT has been met with such a positive response,” said Julie Stevanja, founder and CEO of the e-retailer Stylerunner. “Our customers have been so incredibly passionate about its presence, and the store is building a steady following of health, fitness and fashion enthusiasts.”

The store has also launched a free t-shirt personalisation service and gift wrapping services. The space is also armed with a team of dedicated stylists throughout the week and on weekends.

The space will also continue to be used to host events, with Stylerunner having teamed up with ClassPass to offer free weekly fitness classes.

“We created Stylerunner LIT with the aim to launch an immersive space – we’ve worked on a new calendar of activity which is designed to keep our customers entertained and engaged,” said Stevanja.

The Stylerunner LIT space is designed and directed by Federico Maccapani and includes a “retail first light installation in collaboration with Philips HUE.”

Stylerunner LIT will be open until Christmas eve.

This article first appeared on our sister site, Inside Retail Australia.

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