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E-commerce

Stylerunner launches bricks and mortar pop-up shop

Online retailer Stylerunner has launched its first bricks and mortar store with a pop-up concept space in Sydney to run until the end of October.

Located in Sydney’s Paddington and labelled Stylerunner LIT, the space will sell new and exclusive products available only in the concept space. The store will feature a personalisation bar by Mon Purse for apparel and shoes and a team of dedicated stylists to help customers with their purchases.

Fit Nutrition Fix will provide health-conscious food, drinks and bespoke nutritional products. The space will also be used to host events such as weekly hip hop yoga sessions and HIIT classes.

The Stylerunner LIT has been designed by Federico Maccapani and will also feature a retail first light installation in collaboration with Philips. The concept store will run until October 31 at 17 Oxford Street Paddington.

Founder of the online activewear company, Julie Stevanja, was named Young Retail Entrepreneur of the Year at the World Retail Awards earlier this year.

A version of this story first appeared on sister site, Inside Retail Australia

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