AI expected to help choose majority of Christmas gifts this year

Irene Dong

9th Dec 2025

AI is taking a leading role in holiday shopping, with shoppers expected to rely on AI to choose roughly seven out of every 10 Christmas gifts this year. 

According to the latest Statista Consumer Insights report, 72 per cent of respondents across all age groups identified at least one way AI could assist them with Christmas shopping, while only 28 per cent said they could not imagine using AI for holiday gifts.

Among the most popular uses, 32 per cent of respondents said they could see themselves using AI to generate gift ideas. Price comparison followed closely at 29 per cent, while finding coupons and discounts ranked 25 per cent, product recommendations 22 per cent, and product information 20 per cent.

Generational differences

The study also revealed a pronounced generational divide. Baby Boomers were the most reluctant, with 67 per cent rejecting the idea of using AI for Christmas shopping. In contrast, only 10-12 per cent of Millennials and Generation Z respondents expressed hesitation, while Generation X fell in between, with roughly one-third unable to envision using AI tools.

The survey further showed that older consumers (over 60) are most likely to use AI for price comparison, at 17 per cent, whereas younger shoppers, including Gen Z and Millennials, favour using AI for gift idea assistance, with 36 per cent and 42 per cent respectively.

“What we’re seeing is not just a seasonal trend, but a fundamental shift in how consumers approach decision-making,” says Jastra Kranjec, research analyst at Techgaged. 

“AI tools remove the friction that has traditionally made holiday shopping stressful. As people grow more comfortable relying on AI in their professional and personal lives, integrating these tools into Christmas shopping becomes a natural next step.”

The survey noted that the growing use of AI in holiday shopping mirrors a broader trend in daily life. Over the past five years, the number of AI tool users in the US has surged by nearly 170 per cent, from 48 million in 2020 to 129 million in 2025.