Startup makes Menulog orders trackable

Internet Retailing

26th Oct 2016

Online food ordering service Menulog has partnered with the delivery startup Drive Yello to bring more meals directly to customers’ doorsteps. Orders are now also trackable, thanks to the startup’s last-mile technology, so customers can see how far away their meal is at any time.

Menulog lets Australians order food for pickup or delivery from over 7600 restaurants. While the company traditionally worked with local restaurants to deliver meals, Menulog’s new partnership with Drive Yello will allow more restaurants to offer delivery.

In addition to greater choice, Drive Yello’s last-mile technology means customers will also be able to track their food, from the moment it leaves the restaurant to when it arrives fresh to consumers.

“For a start up delivery business, partnering with the market leader in online food ordering is huge; we believe this will transform our business and we’re excited to develop the partnership to bring people across the country more exciting food delivery innovations,” Drive Yello’s co-founder Steve Fanale said.

Menulog’s managing director Alistair Venn describes the two companies as complementary, with each bringing something to the service that the other lacks.

“Menulog and Drive Yello share enormous synergy, with each brand providing a different side of the value proposition for Australian businesses and consumers.

“Menulog aims to make food discovery exciting for all Australians by providing a huge range of options for people to choose from. In turn, our restaurant partners have access to millions of hungry Australians across the country.

“Team this with Drive Yello’s goal of facilitating seamless delivery for local restaurants and you have a winning combination.”