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Online marketplace Metro Baby opens first physical store

After developing a large following online, baby goods marketplace Metro Baby has opened its first physical store in Richmond, Victoria. 

Founded by mumtrepreneur Ling Fung in March 2020, the online store stocks more than 3400 items and seeks to ease the burden of shopping for many first-time mums.

“As a first-time mum, it was overwhelming to shop for baby products,” said Fung. “Launching Metro Baby allowed me to help first-time parents and beyond find everything that they would need without having to scour the internet.”

The brick-and-mortar store opened in March this year.

“With lockdowns ending across the state, we wanted to give our customers a chance to view the products in-store and get expert advice, while also continuing to expand our online presence,” said Fung.

Since its launch, Metro Baby has registered $10 million in revenue and more than 70,000 orders.

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