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Marketing

Star power puts Mon Purse in the spotlight

Mon Purse is in the midst of a major marketing push, unveiling a new limited edition handbag collection designed by actress and brand ambassador, Jodi Anasta.

The collaboration with the actress and model is Mon Purse’s first major designer tie-up and follows a busy period rolling out concessions within Myer stores.

Anasta’s debut collection features six new handbags and accessories, all of which feature extra customisation options as is signature to Mon Purse products.

“The design process is incredible, I’m like a kid in a candy store,” Anasta said. “I have learned so much working with the Mon Purse team and seeing the collection come together is very exciting. It’s a huge passion of mine and I just hope everyone loves my take on the Mon Purse brand.”

To accompany the Mon Purse by Jodi collection launch, Margaret Zhang directed a short fashion film starring Anasta. Snippets of the film have appeared on social media to further promote the campaign.

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