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Mon Purse rolls out more Myer concessions

Start-up, Mon Purse, will expand into six more Myer locations, after landing its first concessions in Myer’s Sydney and Melbourne flagships late last year.

The accessories retailer has been allocated space in Myer Brisbane, Perth, Adelaide, Chadstone, Doncaster and Bondi Junction.

“Innovation for Myer means improving the relevance of our offer to our customers through the execution of ideas and initiatives that drive customer engagement,” said Myer CEO, Richard Umbers.

“This means not being bound by the traditional retail model, but ‘bringing the love of shopping to life’ through selling what our customers want to buy, in an exciting and engaging way, and utilising technology to deliver a truly omnichannel experience. ”

Mon Purse has also welcomed Jodi Anasta, Australian model and actress, as its official brand ambassador and collaborator. Anasta will be designing a capsule collection set to launch in April 2016.

Founded by entrepreneur Lana Hopkins and experienced retailer Andrew Shub in 2014, Mon Purse began life as a pureplay retailer before opening its concept flagship store in Paddington in 2015.

Mon Purse boutique on Williams St. Paddington.

Mon Purse boutique on Williams St. Paddington.

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