Amazon Australia signs deal with Victorian farm to deliver Christmas trees to nation
Amazon Australia has secured a supply agreement with a Victorian farm to launch a doorstep delivery service for fresh-cut Christmas trees in Sydney, Melbourne, and Brisbane.
In collaboration with supply chain partner Harris Farm Markets and regional Victoria’s Yeowarra Tree Farm, the initiative bridges mainstream e-commerce logistics with regional agriculture.
As part of the rollout, standard 183cm pine trees are available for pre-order online. Priced at $199 for Prime members and $249 for general customers, with delivery included. This service aims to attract consumers who are usually deterred by the logistical challenges of transporting bulky seasonal greenery.
Deliveries are scheduled between November 27 and December 13, arriving just ahead of the Black Friday shopping window.
“We’re always looking for ways to make our customers’ lives easier,” said Suyog Sankhe, head of grocery partnerships, Amazon Australia.
“Customers can now order a fresh, Aussie-grown tree and find everything else they need for the festive season in Amazon’s Christmas Store, from decorations to gifts and even fresh groceries because Amazon is a true one-stop shop for Christmas,” said Sankhe.
The partnership allows established supermarket partners to source from a sustainable family grower, while offering seasonal categories to customers through online marketplaces.
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