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Innovation

Domino’s announces drone delivery in New Zealand

New Zealand pizza lovers will be the first to grab a slice delivered by airborne robots, as Domino’s shows off its new drone in Auckland. The pizza giant demonstrated its robot delivery system on Thursday as part of its partnership with US-drone service Flirtey to deliver takeaways to homes via drone.

Domino’s has repeatedly invested in new delivery technology, including DRU, the Domino’s Robotic Unit, a land-based delivery robot trialled in a Brisbane suburb in April of this year. The pizza company sees innovation as a way to differentiate and stay relevant.

“Partnering with Flirtey to revolutionise the delivery experience is an achievement that will set our company apart in the minds of customers and change the way delivery is conducted around the world,” said Domino’s CEO and managing director Don Meij.

In addition to Flirtey’s drone and safety technology, Domino’s uses special packaging designed to retain the pizza’s temperature and taste during delivery. “Domino’s customers can expect the freshest and fastest pizza delivery service at the same quality they have come to expect from us thanks to Flirtey’s industry-leading technology,” Meij said.

New Zealand was chosen as the launch market because its regulations allow easier trials of drones by businesses. “New Zealand has the most forward-thinking aviation regulations in the world,” Flirtey CEO Matt Sweeney said. With new US drone regulations taking effect on August 29, pizza delivery via drone may soon be possible beyond New Zealand. 

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