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Doggo Apparel & Readywear Ensembles launches online

Australian pet supplier Doggo Apparel & Readywear Ensembles has launched as a pureplay online retail business, offering customised and handmade clothing for dogs.

Founded by business consultant Sue Parker, Doggo offers a collection of sewing and custom-fit apparel for dogs and their owners, including easy-wash fabric sweaters and unisex hoodies.

“This is about comfort, colour, and personality for doggos and their devoted parents,” said Parker.

The Doggo collection, which can be tailored to individual sizes and colours, is available on its website, with prices ranging from $45 to $70.

Parker shares that she had always wanted to be involved in a dog business for decades, and the time after moving on from a corporate consulting role was perfect.

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