Dedicated online marketplace supporting social enterprises set for launch
ING has unveiled a new initiative called the Good Finds Market, a dedicated online marketplace that will support Australian social enterprises that is scheduled to launch on 29 October.
The marketplace comes on the heels of recent research by ING which reveals that 35 per cent of Aussie adults want to buy from social enterprises more often, but 21 per cent do not know how to find them.
“We’re thrilled to unveil the ING Good Finds Market, ING Good Finds Market spokesperson Carly Yanko said. “Coming out of a turbulent few years, we’ve learnt Aussies want to support social enterprises that create products which make a positive difference. This is backed by our research, which also uncovered a real missed opportunity – that one in five Aussies don’t know where to find these types of products.
“[This] initiative seeks to solve this problem by creating an online shop that houses ING’s alumni of social enterprises that do good – making it easier for Aussies to pick up some good finds,” Yanko added. “And, all profits generated through the sale of the products on the site go directly back to the social enterprises to support their causes.”
To mark the launch, electronic music duo Peking Duk have collaborated with First Nations-owned and led stallholder Sobah Beverages to release a limited-edition non-alcoholic lager, available exclusively at INGgoodfinds.market on launch day. All proceeds from Peking Duk’s Fake Magic Lager, which is named after the duo’s popular dance-floor track, will go back to Sobah to support its work promoting First Nations’ culture, arts, language, and history.
“We’ve been riding the non-alcohol wave for a while now – especially when we’re on tour and want to have a few pre-show drinks, without the headache,” Reuben Styles of Peking Duk said. “So, we’re stoked to partner with Sobah for the launch of INGgoodfinds.market to create our very own non-alcoholic lager to help Aussie’s cut back their alcohol intake.”
“It’s even better that the sales from our beer will go to Sobah’s truly epic initiatives giving back to First Nations communities,” Hyde added. “We can’t wait for you all to try it.”
Dr Clinton Schultz, psychologist and founder of Sobah Beverages, said that tyhe company was “delighted” to be collaborating with Peking Duk on a project that will help them do more good and give back to grassroots organisations.
“Every single beer we sell, helps us on our mission to champion Aboriginal and Torres Strait Islander culture and reduce the stigma around socialising sober,” Dr Scultz said. “Imagine the impact we could have if even half of Australians bought one thing from a social enterprise? That’s why initiatives like the ING Good Finds Market, that make it easier for Aussies to find and support businesses doing good, are so important.”
Aside from Peking Duk’s Fake Magic Lager, ING Good Finds Market is launching other exclusive marketplace products, including limited edition sunglasses designed by a collaboration between Bondi Lifeguards Hoppo, Huttsy and Singlets and Sydney-based Good Citizens Eyewear, set to launch on 12 November.
The story is originally published on Inside Small Business.
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