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Popularity of online shopping puts pressure on AusPost

Australia Post is tipping a record number of shoppers will head online this Christmas.

A nationwide survey commissioned by Australia Post found 87 per cent of people will buy one or more of their presents online this year, compared to only 52 per cent last year.

Australia Post expects that Christmas 2015 will be one of the busiest years for parcel deliveries, anticipating a record 1.3 million parcels a day powered by online shopping. Post Office opening hours will be extended and weekend parcel deliveries services offered.

The survey found online shopping is driven mainly by convenience. The biggest catalysts driving people online are, shopping online at a time that suits them (63 per cent), having gifts delivered to your door (53 per cent), avoiding busy car parks and big crowds (52 per cent) and easily comparing prices at the touch of a button (50 per cent).

“Christmas is our favourite time of year at Australia Post. We know our customers love online shopping, where they can shop at a time that suits them, from the comfort of their own home,” said Christine Corbett, executive GM, postal and e-commerce services.

“They also want peace of mind that their payment information is secure so prepaid cards such as the Load&Go Reloadable Visa card are often favoured over credit cards and have the added benefit of helping control spending.”

The survey also found that on average each consumer buys about 10 Christmas presents and spends about $364 in total. 25-34 year olds are more likely to shop online this Christmas (63 per cent vs 49 per cent to total sample) while people aged over 65, empty nesters and people with household incomes of $20-40k per annum are the groups who are unlikely to shop online (42 per cent, 35 per cent, 36 per cent respectively, compared to the 23 per cent of total sample).

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