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Brendan Sweeney named new Catch MD, lured from Cotton On

Brendan Sweeney has been appointed as the new MD of operations for online marketplace, Catch.

Originally from Ireland, Sweeney has held senior leadership and executive roles in Australian and international e-commerce businesses before joining the Cotton On Group in 2015. He currently heads its global e-commerce and loyalty arm.

Nicole Sheffield, MD of Catch parent Wesfarmers OneDigital division, said Sweeney has significant experience leading large-scale e-commerce and retail investment programs and will spearhead the business’s transformation.

In his new role, Sweeney will lead the Fulfilled by Catch program, a multimillion-dollar investment in fulfilment centres and delivery technology for Catch and other Wesfarmers retail businesses.

“As a customer of Catch myself, I know the strong value proposition it offers, across categories including household, apparel, grocery and sport,” he said. “I look forward to working with the team as we continue to evolve this offering in what is a very competitive market.”

Sweeney commences his new role in late October.

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