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Which online retailers did Australians frequent during Covid-19?

Amid a surge in online shopping since the beginning of the Covid-19 crisis, hardware giant Bunnings has emerged as the leader in website traffic, seeing 74 per cent traffic growth year-on-year.

The data, compiled by analysis platform Semrush, found that Bunnings saw 5.7 million visits more than second place Amazon Australia, which saw a 124 per cent increase year on year.

“[The] data shows a clear trend in consumer preference towards at-home items with Bunnings, Spotlight and IKEA all experiencing significant spikes in website traffic during the past year,” said Semrush head of global marketing Olga Andrienko. 

“People are investing more in their homes, be it from furniture and outdoor supplies for home improvements, or gadgets and tech to enhance lifestyle in lockdown.” 

Following Bunnings and Amazon were supermarket chain Woolworths and discount department store Kmart, with electronics retailer JB Hi-Fi rounding out the top 5.

Department stores saw a significant spike in search traffic, the data showed, with a sector-wide jump of 58 per cent year on year. According to SEMrush, the data shows Australians are increasingly looking for a one-stop-shop.

Alcohol retailers have also flourished online, with traffic growing 76 per cent. 

“The data suggests people are looking for good quality products at affordable prices and they are spending their time online in a COVID-safe environment in order to do so,” said Andreinko.

Below are the top ten online retailers by monthly traffic, according to Semrush.

  1. Bunnings
  2. Amazon Australia
  3. Woolworths
  4. Kmart
  5. JB Hi-Fi
  6. Big W
  7. Coles
  8. Microsoft
  9. Harvey Norman
  10. Officeworks
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