Virtusize launches new online fitting room concept in Australia
Japanese fashion tech company Virtusize has expanded into Australia, launching its sizing technology tools to enhance online shopping.
The company’s technology uses advanced image recognition and machine learning to analyse fashion products and provide accurate recommendations.
“By integrating Virtusize into websites, fashion retailers can offer their customers a reliable way to determine the perfect size and fit for garments as well as bags and shoes,” the company said in a statement.
Currently, the company has partnered with more than 150 global fashion brands including Acne, Adidas, Ralph Lauren, Levi’s and LVMH.