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How AI can skyrocket your email marketing revenue

Picture this: you’re running an e-commerce business, hustling day in and day out to attract and retain customers. But let’s face it, the competition is fierce, and traditional marketing tactics are getting more expensive. Don’t worry you’re not alone… You might have some email marketing going on, but know there must be a better way to get more revenue from your customers. That’s where email marketing & AI swoop in, to help you take charge, save time and easily scale your customer retention and revenue! 

Now, I know what you’re thinking – AI right now is limited and makes lots of mistakes, I mean it can’t even get fingers to look right which opened up a pressure cooker of conspiracy theories for the Royal family for crying out loud… Can you actually trust it with your database? Well, buckle up, because I’m about to drop some knowledge bombs that’ll help you blow up your email marketing revenue! These three tips have been tried and tested in our email marketing accelerators with e-commerce businesses just like yours… Let’s dive in.

Tip #1: Personalisation on steroids

Gone are the days of generic, one-size-fits-all, spray and pray email blasts. With AI-powered personalisation, you can tailor your emails to each individual customer’s preferences, behaviour, and purchase history. Imagine sending targeted recommendations based on past purchases or offering exclusive deals tailored to their interests. The result? A 150 per cent increase in email open rates, a 200 per cent boost in click-through rates and some of our clients using this strategy are seeing a minimum 90 per cent uplift in email revenue – tools like Klayvio have AI segmentation builders that you can experiment with easily.

Tip #2: Predictive analytics for the win

Say goodbye to guesswork and hello to data-driven insights. AI algorithms analyse mountains of data to predict future customer behaviour and preferences. By leveraging predictive analytics, you can send emails at the optimal time, recommend products before customers even know they want them, and re-engage dormant subscribers with targeted campaigns. The result? By optimising send times you can see 25 per cent uplift in open rates (MI Academy client results) and up to seven per cent conversion rate from customers who have been reactivated.

Tip #3: Automated optimisation

Who has time to manually test and tweak email campaigns? Not you, my friend! With AI-powered automation, you can sit back and let the algorithms do the heavy lifting. From AI driven subject line testing to content optimisation to send time optimisation and even write you emails for you with tools like dotdigital, AI can take care of it all, ensuring your emails always hit the mark. The result? A mind-blowing 300 per cent increase in email marketing ROI – yes, you read that right. 

Now, I know what you’re thinking – this might all sound too good to be true. But let me assure you, these results are not just hypothetical dreams – they’re real-life success stories from eCommerce businesses just like yours. By harnessing the power of AI, they’ve transformed their email marketing from good to great and seen tangible, measurable results that speak for themselves.

So, what are you waiting for? It’s time to level up your email marketing game and unlock the full potential of AI in your email marketing and customer retention strategy.

This story was originally published on Inside Small Business.

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