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Vinomofo shortlisted for global award

Online wine retailer Vinomofo has been shortlisted for the World Retail Awards following its successful expansion into Singapore.

The disruptive business is up for the Retail Transformation and Reinvention Award, reflecting the impact it has had on the Australian wine market in recent years, placing pressure on established players like Coles and Woolworths with its offering.

“We’re really happy to be one of two Australian companies nominated for the Retail Transformation and Reinvention Award this year,” said co-founder of Vinomofo Justin Dry.

“We were super excited about entering the Singapore market because we believed our no bowties and BS approach, focus on good wine and selling it to our tribe at the most epic prices, would resonate with Singaporean wine loves. They’ve been paying way too much for good wine for far too long.”

The ‘Retail Transformation and Reinvention’ award apparently recognises retailers who have stayed in touch with the ever-changing digital landscape and have successfully reengineered and re-energised their businesses to do so, all while delivering sustainable growth.

Since Vinomofo launched in Singapore in December 2016, the wine retailer said in a statement they sold more than 150,000 bottles of wine; built up a tribe of just under 20,000 Singaporeans and earned $4 million annual revenue (runrate).

The award ceremony is set to take place in Madrid on the 19th of April.

Additional reporting by Remedios Lucio

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