Vinomofo kicks off New Zealand pop up sale
Aussie wine retailer, Vinomofo, has entered its first overseas market, launching in New Zealand with a 48-hour online-only pop up event.
Offering limited quantities of more than 60 wines from New Zealand, Australia and Europe, the two day sale runs from June 16 to 17.
New Zealand is the first overseas market the Aussie retailer has stepped into as part of its aggressive global push in 2016.
On the back of a $25 million investment, in 2016 Vinomofo will enter six global markets using a ‘lite’ model, including NZ, Singapore, HK, UK, US and China.
Andre Eikmeier, co founder and joint CEO at Vinomofo, says the retailer’s unique approach to selling wine has resonated with customers that were seeking a human approach as part of their wine journey, as such the retailer has built a member base of more than 400,000 people in just five years.
“Vinomofo wants everyone to be able to experience good wine – that’s our mission. From what we’ve seen across the past five years in Australia, we believe that a lot of people all over the world need Vinomofo – wine lovers and makers alike, so this is the year we are embarking on building a global presence kicking off with New Zealand,” Eikmeier said.