E-commerce

Top tips for small businesses on leveraging AI for SEO success

As we delve into the world of online marketing, it is becoming more apparent that artificial intelligence (AI) is not just a fancy addition, but a powerful ally. SEO, a crucial element of digital marketing strategies, helps businesses rank higher on search engine results, drive traffic, and ultimately increase their online visibility. For small businesses, leveraging AI for SEO is not just an option, but a necessity to stay competitive in today’s tech-driven marketplace. But how exactly can they do this?

Understanding AI-SEO, an era of innovation

Artificial intelligence has revolutionised several aspects of digital marketing, and SEO is no exception. AI’s ability to gather data, analyse it, and provide actionable insights can dramatically enhance SEO strategies. It automates the SEO processes, allowing businesses to focus on content creation, customer engagement, and other essential tasks.

Keyword research and content optimisation

Keyword research is the backbone of SEO. AI can automate this tedious process and generate accurate results. Tools like ChatGPT use it to provide a comprehensive list of keywords relevant to your business niche.

Furthermore, AI can streamline content optimisation. It can identify the right keywords to use, the density of those keywords, and other critical aspects of SEO content. Platforms such as Frase, Semrush, SurferSEO, and MarketMuse use AI to offer content optimisation suggestions, ensuring your content is SEO-friendly and caters to your audience’s needs.

Voice search SEO

Voice search is the future of SEO. According to reports, the number of voice assistants will double in 2024, from 4.2 to 8.4 billion. Moreover, according to Google’s voice search statistics, 27% of the global population is using voice search on their mobile devices. AI-powered tools help you optimise your content for voice search by providing long-tail keywords and conversational phrases commonly used in voice queries. This ensures your website ranks well in voice search results, enhancing your online visibility.

Technical SEO

AI can significantly streamline technical SEO, a typically complex aspect of SEO strategy. It can identify technical issues like broken links, slow-loading pages, and 404 errors that might harm your website’s ranking. It can also automate website audits, optimize content, understand user intent, implement structured data markup, analyse user experience, optimise for voice search, and monitor algorithmic updates. Semrush, SurferSEO, and Frase are some of the best tools that use it for improving the technical SEO of your website and other content.

Market research

AI can assist in market research by automating data collection, analysing large volumes of information, predicting market trends, segmenting customers, conducting sentiment analysis, performing competitive analysis, enabling personalised marketing, forecasting demand, and identifying market trends. While humans will take days to analyse big chunks of data, AI can do it in minutes or seconds. In fact, 41 per cent of marketers that used AI in marketing experienced increased campaign revenue and performance. CrawlIQ, Codeit, Semrush Market Explorer use AI to help users in market research.

Final thoughts

In conclusion, AI has emerged as a game-changer in the SEO landscape. For small businesses, leveraging AI for SEO is an investment that can yield significant returns. It saves time, optimises your SEO strategy, and helps you stay ahead in the competitive digital world. So, it’s time to embrace AI, optimise your SEO, and take your small business to new heights.

Remember, SEO is a marathon, not a sprint. It takes consistent effort and adjustment according to the ever-evolving SEO trends and Google algorithms. And with AI by your side, you can stay on top of these changes and succeed in your SEO journey.

About the author: Pulkit Agrawal is a qualified SEO professional with Top 15 per cent SEO Skills badge by LinkedIn and multiple certifications from Google Analytics and Semrush.

This story was originally published on Inside Small Business.