Too Good To Go reports rapid growth following NZ debut
Surplus food marketplace Too Good To Go has reported strong early traction, with rapid user growth and business sign-ups since launching in Aotearoa in November last year.
Headquartered in Denmark, the platform allows consumers to purchase surplus food through discounted ‘Surprise Bags’ from local cafes, bakeries and retailers.
Since its debut, Too Good to Go’s said its partner network has expanded to 115 local businesses and has received more than 25,000 registered users in Auckland.
“We know Kiwis have a strong cultural connection to food and sustainability, but the reception in Auckland has truly blown us away,” said Joost Rietveld, country director of Too Good To Go New Zealand.
He explained that the company’s business model is designed to provide customers access to food at a discounted price, and hospitality and retail partners generate revenue from surplus stock, with less food ending up as waste.
“It’s a win-win-win business model,” added Rietveld.
The app is now working with a mix of independent food businesses and national chains, including Daily Bread, Crave Cafe, Beau Deli, Rollers Bakery, Bakers Delight, Muffin Break, and Roll’d.
Rietveld said the platform’s early impact is already immeasurable.
“We’ve hit the ground running, and the momentum suggests we are tapping into a very real need in the market, for the benefit of consumers, local hospitality, and the planet,” he concluded.
More than 60 businesses have already signed with the platform, with discussions ongoing to add further partners in Auckland and other regions as it expands nationwide this year.
- Further reading: Surplus food marketplace Too Good To Go launches in Australia.
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