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Marketing

Third annual Prime Day to expand global reach

Amazon Prime Day will be held for the third year on 11 July, including for the first time online shoppers in China, India and Japan.

International members will get access to hundreds of thousands of deals during the event, which this year will start in the evening of 10 July.

“This year’s Prime Day is too big for 24 hours, so we’re giving members 30 hours to shop,” said Amazon Prime vice president Greg Greeley.

Prime Day has also expanded to 13 countries: the US, UK, Spain, Mexico, Japan, Italy, India, Germany, France, China, Canada, Belgium and Austria.

Prime members in China and Mexico will be able to shop both local deals as well as select items from other countries via the Amazon Global Store.

Millions of items will be in stock, including specials from thousands of small businesses and entrepreneurs.

Amazon will also offer exclusive deals in the days leading up to Prime Day, including Amazon Music Unlimited, Audible, Everyday Essentials, Kindle Unlimited and Prime Video.

According to the e-commerce giant, Prime Day 2016 had sales exceeding the initial event by more than 60 per cent.

A version of this story first appeared on our sister site, Inside Retail Asia.

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