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Logistics & Fulfilment

The Iconic has moved to a new 19,000sqm fulfilment centre

The Iconic has today announced the successful move to a new 19,000sqm fulfilment centre in Yennora, NSW.

The move is part of its mission to redefine the Australian retail landscape and raise the bar in the way consumers shop for fashion, and it lays the groundwork for the online retailer’s next stage of growth.

Home to 700 brands and more than 45,000 different products, the fulfilment centre sees the company pushing the boundaries of digital retail through investment in assortment, delivery, returns and technology innovation.

Commenting on the move, The Iconic CEO Patrick Schmidt said the new fulfilment centre is just one sign that the company is growing rapidly.

“The Iconic is now five years old and growing faster than ever. We’ve expanded our team significantly, welcomed an influx of new customers shopping our site and app and have on-boarded so many beloved global and local brands that we’ve physically outgrown the warehouse space that saw us through our early years.

“As we prepare for the exciting years ahead we are pleased to have successfully relocated to a much larger and more sophisticated fulfilment centre to support the growth of our business through 2020 and beyond.

“Providing the best experience for our customers means we must continue to offer the best product assortment of fashion and sportswear for men and women.

“This considerably larger space ensures we have the capacity to keep up with demand for the latest styles our customers want, and also supports our commitment to offering industry-defining delivery options to make online shopping joyful, convenient and seamless.”

Fast facts about the new fulfiment centre:

  • It is the size of 3 football fields.
  • It took the team a total of 25 hours using 50 trucks to move into the new facility.
  • The move was managed by 500 staff members, who were powered by 2,000 Subway sandwiches.
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