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The Iconic launches wellness portal

Fashion and sportswear e-tailer The Iconic has launched a wellness destination, offering customers’ favourite self-care ranges. 

The launch came after the brand introduced its first The Iconic Outlet last month. The new wellness destination will house a selection of self-care products from different brands, including The Healthy Chef, Vida Glow, Foreo and Biologi.

The destination will also offer a dedicated sexual wellness self-care category featuring premium vibrator brands such as Par Femme and We Vibe.

“At The Iconic, we’re constantly looking at ways to evolve our category mix to ensure we’re creating the best shopping experience possible for our customers,” said Gayle Burchell, chief category officer at The Iconic.

“With increased time spent at home an ongoing reality, we want to continue liberating our customers with choice when it comes to their at-home needs.”

Customers can use The Iconic’s Considered edit for more sustainable wellness purchase choices. 

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