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The Iconic highlights diversity in new beauty campaign

Fashion and lifestyle platform The Iconic has launched its first beauty campaign “I am Iconic” to celebrate diversity in the beauty category. 

Featuring a range of faces representing beauty across gender, age groups, ethnicity and culture, and star, the campaign aims to strengthen the brand’s beauty offering and its online market. The brand says it wants to celebrate beauty in all its forms and the new campaign introduces its definition of beauty. 

“When we entered the market we wanted to ensure we did so in a way that is true to our brand and values, and I Am Iconic represents just that,” said Dean Chadwick, chief customer officer at The Iconic. 

“We hope our new campaign inspires people to be creative with how they express their individuality through makeup, fragrance, skincare, wellness, and more. This is just the beginning of Iconic Beauty as we continue to offer the one-stop shopping destination for Australian and New Zealand customers.”  

The Iconic launched into beauty in 2020 and now it is home to more than 220 international and local brands. The campaign will run for four weeks across owned, earned, and onsite channels. 

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