The Good Guys launches B2B online portal

Internet Retailing

7th Jul 2016

The Good Guys has revamped its B2B offering, launching an online portal in-line with consumers expectations driven by the convenience of online shopping.

Using IBM Commerce, The Good Guys launched a new B2B digital solution that will make it easier for its business customers to source quotes, place orders, process payments and monitor transactions through a single online portal.

The system, which went live in April 2016, replaces a manual, resource intensive quote sourcing and purchasing process.

“What we’re seeing in the B2B marketplace is that businesses are wanting to have the same convenience and intuitive experience when they transact with brands online as they do in their consumer lives. The connected consumer is really driving this change in the business world,” said John Mullins, GM, IBM Commerce Australia and New Zealand.

Sean Quinnell, chief operating officer, The Good Guys, said there was a real need in the market for a solution for its B2B clients.

“We anticipate around 85 per cent of our clientele will use the new digital solution in their business to automate lengthy procurement processes and retrieve live pricing to better service their business needs in a more efficient and effective way,” Quinnell said.

The launch of the new B2B digital portal follows on from the consolidation of The Good Guys B2C website for usability across mobile, tablet and desktop in December 2014. The consumer digital solution is underpinned by the IBM WebSphere Commerce platform and is fully responsive for the end user’s device. This consolidation of the B2C platform, along with the continuous addition of new services and functions to the B2C site, have resulted in significant year-on-year online growth, the company said. 

“The added advantage of implementing the digital portal on one platform, is we now have one system in place to service both our B2B and B2C needs, reducing Total Cost of Ownership (TCO) and creating more efficiencies in our internal systems and processes. The solution will assist in creating an even more unique selling proposition in our sector, as well as offering one of the fastest transacting, customisable solutions available to all our customers,” Quinnell said.