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Sydney startup continues expansion into Bloomingdales

Local design-your-own handbag website Mon Purse has just signed on with Bloomingdales in the US, hot on the heels of its recent announcement to launch in Selfridges in the UK. It is expected that more concession deals will be signed in Europe and Asia shortly, too.

“We’re thrilled to launch our first US retail location with Bloomingdales. When meeting the Bloomingdales team, we felt that their approach to innovation aligned best with Mon Purse. Combining luxury with contemporary retail, the Bloomingdales experience is fun, cool, modern and fashionable, just like Mon Purse,” said Mon Purse founder Lana Hopkins in a statement.

The Mon Purse concession store in Bloomingdales will open on 15 December, featuring ready-to-wear pieces which can be monogrammed onsite. Customers will be able to touch and feel the various leathers and raw materials and large format touch screens will allow them to design their own bags while in-store.

International expansion comes for Mon Purse after launching just two years ago. The website offers customers the opportunity to create their own bags using an online 3D builder, choosing from six billion different design combinations. Each piece is made in Istanbul using European leathers.

In addition to the online store, Mon Purse currently sells to local customers within Myer and from its bricks-and-mortar boutique in Paddington, Sydney.

In the past year, Hopkins said Mon Purse has experienced 8000 per cent growth in sales, which is shared equally between on and offline.

According to Hopkins, over a third of customers begin their purchase in one environment and complete it in another.

“Because we are highly profitable across both channels, our business is almost equal in both. At the beginning, Mon Purse was meant to be an online store, but with our flagship pop-up and subsequent openings at Myer, we were beginning to offer a seamless online-offline shopping experience,” she said.

“Both physical stores and our online store help to burst the sales. We found that when a new store opened, the sales online would automatically increase as well.”

This story first appeared on our sister site, Inside Retail Australia.

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