Woolworths trials click & collect to cash in on commuters at Bondi Junction
Supermarket giant, Woolworths, has won a competitive tender process, securing valuable real estate within Bondi Junction Station for its click and collect lockers.
Sydney Trains is partnering with Woolworths on the 12-month trial, which began this week, allowing customers to shop online with Woolworths and pick their groceries up from specially designed lockers on their way home.
“Woolworths is always looking for new and innovative ways to serve our customers and make their shopping easier and more convenient,” said Kate Langford, Woolworths GM, digital retail.
“Click and collect is already popular in our stores and at our drive through locations. Now our customers will be able to collect their groceries at the station on their way home which is great for commuters,” Langford said.
Once the trial is complete and evaluated, Sydney Trains will explore the possibility of rolling out the initiative on a permanent basis at other suitable stations.
“We’re trying to get customers home quicker and avoid the mad afternoon dash to the shops. Customers will be able to pick up a range of products from fresh food to frozen, even last minute ingredients for dinner,” said NSW Transport minister, Andrew Constance.
Orders must be placed online by 11am to make the afternoon pick up.
“Bondi Junction is one of our busiest suburban stations, with around 40,000 customer movements each day. It’s also a busy bus interchange, so seemed like the logical choice to see if our customers like the idea.”