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Marketing

Software provider ventures into skills training

E-commerce platform, Neto, has partnered with digital marketing and customer relationship management experts, Milk It Academy, to give online retailers access to training.
The collaboration marks Neto’s first venture into skills training, following the launch of its partner directory last year.

The partnership involves both group and one-to-one workshops on a range of topics aimed at helping online retailers boost growth and drive revenue.

The first in a series of webinars, How to Create Emails That Actually Convert, will go live on 2 November.

Milk It Academy was started by Alita Harvey-Rodriguez, a contributor to Internet Retailing, to close the digital marketing skills gap in Australia.

Harvey-Rodriguez said she was sick of seeing marketing agencies charge small and medium businesses hugely inflated prices for things they could do themselves – with the right training.

Instead, Milk It Academy provides businesses with growth-focused training to have staff trained in-house, or work with agencies. Current customers include, toys retailer, Mr Toys, and fashion brand, Cool Clutch.

This is similar to the origin of Neto, which Ryan Murtagh started after he faced numerous challenges trying efficiently scale his e-commerce store and decided to create a better system himself.

Today, the e-commerce platform has generated over $2 billion in sales for more than 3,000 customers.

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