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E-commerce announces changes

Thursday 27 August 2009 Australia ( announces new changes focused on consumer experience and increased conversion for merchants


‘We have moved to a grid view with larger images, and the option to click on a magnifier for a larger image, a quick look feature, related items and changed our buttons from ‘see it’ to ‘visit store’, there is also a product review feature to name just a few’ says Adam Canter from Australia


The new features are designed to improve dustomer’s experience to increase the likelihood of conversion from browsing to buying.  The enhancements include visual search within the  grid view where all products now have a ‘quick look’ function to allow consumers to get more information on a product before clicking through to an etailer’s site. Adam Canter says:  ‘Our focus is on making it as easy as possible for people to find what they want quickly and at the best price which is great for them and delivers great results for our merchants’.

Other new features include a suggestion box to showcase similar products to increase the number of items purchased with each visit. E.g:‘People who shopped for this product also shopped for…’

The changes follow the recently re-launched shoes category on which now gives visitors to the site the option of narrowing their search of over 10,000 shoes by an expanded range of variables including gender, colour, brand and size.

Adam Canter also said, ‘Having all of the most relevant information readily to hand, in a clear visual format makes it much faster to click through to one of over 550 etailers that we work with, so the new features also mean we are creating better qualified leads for our merchants.’

These are all great features and no one else in the AU space has this functionality is an eBay company. It’s parent, pioneered online comparison shopping. Their mission is to create the most convenient and satisfying comparison shopping experience possible on the web, at the same time offering its retail partners decent returns on their campaigns by driving high quality leads and offering advice and support to both its merchant and affiliate partners.

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