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ShopBack wants to become a daily habit like Facebook, Instagram

Singapore-based e-commerce business ShopBack has enjoyed rapid growth across all metrics from merchandising value to its shopper base since it launched in Australia last year, but that is not enough, according to the platform’s country manager.

Angus Muffet, the recently appointed country manager for ShopBack, said he is determined to make ShopBack a daily shopping habit for Australians.

“By that I mean an app that people would open on the bus or train alongside Facebook and Instagram to see what new and exciting offers the team has negotiated with our brand partners,” Muffet said.

Muffet said ShopBack now has over 270,000 local members and more than 900 brand partners on its platform, compared to the 500 it had at launch last year.

“ShopBack has enjoyed rapid growth across all metrics that matter, including customer growth and engagement,” he said.

“We’re thrilled at the uptake and continuously challenging what we believe is possible on a weekly basis.

ShopBack, a website and mobile app, offers customers discount codes and coupons and up to 30 per cent cashback on purchases with participating retailers on its platform, including Cotton On, Woolworths, Asos, The Iconic, Dan Murphy’s and eBay Australia.

Co-founded by Josephine Chow and Lai Shanru in 2014, ShopBack has more than five million members and over 1300 brand partners across operations in Singapore, Malaysia, Indonesia, Philippines, Taiwan and Thailand.

The company raised $32 million from global investors in 2017, including Australian venture capital firm, Blue Sky, to fund its launch Down Under.

Muffet, who oversees the platform’s sales, marketing, operations and people functions, said it is encouraging to see the rise of online shopping in the daily essentials category, such as groceries, health, transport and food.

“Ten years ago these were exclusively bricks-and-mortar categories,” he said. “I believe this growth is fuelled by the rise of mobile commerce.”

According to Muffet, mobile presence has become an essential part of connecting with shoppers in Australia.

“We are moving to the small screen in droves, this is evidenced by the growth in mobile share of voice that ShopBack has experienced,” he said. “Interestingly, across all ShopBack countries, 89 per cent of all transactions come through our IOS and Android platforms.”

Muffet said convenience is the reason e-commerce is becoming more ingrained in the lives of Australians now.

“With stores such as The Iconic, it is possible to receive your order within three hours,” he said. “You can ‘click and collect’ your items at department stores such as Myer and David Jones – and this can all be done at the convenience of your office desk, home or daily commute.”

Providing new offerings, new deals and new retailers is on the horizon for the one-stop lifestyle portal.

“Australians have increasingly become savvier online shoppers and this means they want the best deal and they want it as soon as possible.”

Muffet said ShopBack is more than able to meet this demand.

“We are continuously evolving our offering and providing new retailers and stellar deals for our ever-growing customer base,” he said.

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