Retail Prodigy Group expands into e-commerce
Retail Prodigy Group, the master franchisee of Nike branded stores in Australia and New Zealand, will diversify its brand portfolio under new distribution deals with American brands Timbuk2 and Toms for the Australian and New Zealand markets.
Under the deal, RPG will expand its horizons by launching unique e-commerce platforms for both the bag and shoe brands, something that the business has previously been unable to do under its bricks-and-mortar-focused deal with Nike.
RPG will also look to open standalone Timbuk2 and Toms stores, likely in Melbourne, before the end of calendar 18, extending its existing portfolio of 60 locations under the Nike brand.
RPG has opened 60 Nike-branded stores over the last eight years and will now expand its stable of brands.
Global footwear brand Toms already wholesales through The Iconic and Myer in Australia.
Toms’ business model operates by the company donating a pair of shoes to a child in need, for every shoe purchased by consumers.
“We know Australians love and connect with the Toms one for one giving model already and we at RPG are excited about elevating business for purpose,” said Stephen Younane, co-founder and CEO of RPG.
San Francisco-based bag firm Timbuk2 said the RPG deal is the latest in its global expansion plans. The brand is also offered in North America, Europe including Germany, Netherlands, Belgium, Switzerland, Sweden, and Asia including Japan, Korea, China, Taiwan, Hong Kong, and Singapore as well as several other countries across Southeast Asia.
“We are excited to be partnering with Timbuk2 in bringing to Australia & New Zealand a unique and authentic brand with a distinctive in-store experience” said Younane.