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E-commerce

Pumpkin Patch relaunches online

Kids’ apparel brand Pumpkin Patch has relaunched online today with a limited edition summer collection created by an in-house team of designers based in Melbourne.

After falling into receivership in 2016, the brand was acquired by leading e-commerce company, Catch Group earlier this year.

“It was an easy decision to take on Pumpkin Patch and give it a new lease of life. There has always been a strong fan base for the iconic childrenswear brand both locally and internationally,” said Catch CEO Nati Harpaz.

“People love this brand, which is why we’ve put together a tight team dedicated to taking Pumpkin Patch back to the level where it used to be – and beyond. These customers deserve the same dedication they’ve shown to the brand, and we hope they love this new collection as much as we do.”

The Pumpkin Patch website features a range of kids’ fashion items, the majority of which are made from 100 per cent cotton. In addition, everything is available for $39.95 or less.

“Our designers have really captured that fun, carefree spirit of childhood that Pumpkin Patch has always stood for,” said Harpaz, “but designed for today, with quality that every parent can trust.”

Nati Harpaz, CEO of Catch Group, is the chairman of Octomedia, Internet Retailing’s parent company.

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