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Priceline says its loyalty program has hit 8 million members

Priceline Pharmacy’s loyalty program Sister Club has just signed up its 8 millionth member, cementing its place as the nation’s largest health and rewards scheme.

The 8 millionth member signed up at Brisbane’s Priceline Pharmacy Ashgrove.

 Sister Club turned 21 last year and Priceline Pharmacy GM Andrew Vidler says customers are attracted to it for more than just discounts. Year-round perks include prizes and gifts for shopping, ramping up as members progress through its three tiers, from basic to Diamond and on to Pink Diamond. 

“It’s important to Priceline that we recognise and reward our most loyal customers. Sister Club members shop more frequently at Priceline and spend more during each visit than non-members.”

Priceline’s Cathi Scarce, with Ashgrove franchise partner Sarah Malouf, pharmacy assistant Maddi, and API’s Kirsty MacCulloch.

The 8 million milestone is being celebrated with the award of 8 million Sister Club points, shared among 2000 customers who spend more than $150 between now and January 17. The 4000 points each customer wins is equivalent to about $50 in cash value.

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