PrettyLittleThing tops global brand survey, beating Gucci, Louis Vuitton
Online fast fashion retailer PrettyLittleThing has beat luxury juggernauts Gucci and Louis Vuitton to top a new global survey that ranks brands based on consumer ‘search interest’.
Conducted by Aaron Wallis Sales Recruitment, the survey used Google Trends to measure ‘search interest’ from January 2016 to November 2017.
Search interest in PrettyLittleThing rose 134 per cent between 2016 and 2017, from 25 per cent in 2016 to 58 per cent in 2017 for a year on year increase of 33.59 percentage points.
Gucci reported the second fastest growth rate, climbing by 27.15 percentage points. Third was Louis Vuitton, which improved by 18.8 percentage points.
Commenting on PrettyLittleThing’s achievement, co-founder and CEO Umar Kamani said, “We work very hard as a team to ensure we deliver what our target demographic aspires to.
“Our youthful management team allows us to deliver this in a competitive manner. It’s a family culture at PLT and we feel this is a huge marker for our continued success.”
The business attributed the rise in consumer search interest to its focus on social media and partnerships with high-profile influencers and brand ambassadors in the US, including a recent collaboration with Kourtney Kardashian.
It also supports brand awareness through above-the-line advertising.