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E-commerce

Popular e-commerce platform reveals enhancements, new tools

Magento, a popular e-commerce platform owned by Adobe, has announced a string of new tools and technology improvements that it says will simplify the upgrade process and improve scalability and performance for the companies that use it.

Magento unveiled the new features at the Magento Live conference in Sydney on Thursday. They include modular features that will enable brands to upgrade and scale their offerings faster, a drag-and-drop tool that will enable companies to easily edit content on their website without a lot of technical know-how and more global shipping options across more countries, such as click-and-collect.

“Customer expectations are evolving at a rapid pace, making it more important than ever for brands to maintain control and be more responsive to changing customer and market trends,” Jason Woosley, vice president of product and technology, said.

“Open innovation is in our DNA, and our new modular capabilities will allow merchants to more seamlessly scale, continuously innovate, and add new technologies to meet the precise needs of their business.”

Other enhancements will enable users to reduce the time they spend processing orders within the admin interface and allow for uploading larger, higher quality product images without compression. The release also includes significant security enhancements and updates to the latest payment and shipping APIs.

A number of Australian retailers use Magento, including online fashion brand St Frock and beauty site, Adore Beauty.

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