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Podcast with Talita Estelle of

Internet Retailing editor Heather McIlvaine speaks with Talita Estelle, founder and CEO of, a pureplay online fashion company and homewares marketplace, in this podcast.

Listen as Estelle speaks about launching a boutique marketplace in the age of Amazon and structuring a loyalty program to drive customer engagement. She also shares her thoughts on what’s behind the growing online homewares category.

Do you have a story for Internet Retailing’s weekly podcast? Email Heather at

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