Podcast with Robin McGowan of Institchu
In this podcast, Internet Retailing editor Heather McIlvaine speaks with Robin McGowan, co-founder of Institchu, a Sydney-based e-commerce company offering custom menswear online.
McGowan talks about opening seven physical showrooms in Australia and the US, going after international demand without losing Institchu’s Australian-ness and why he thinks experiences, not products, are what people really want.
He also explains how he and co-founder James Wakefield stayed friends after starting a business together.
Listen to the full podcast here:
Would you like to share your e-commerce insights on Internet Retailing’s weekly podcast? Email Heather at firstname.lastname@example.org.