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Podcast with Robin McGowan of Institchu

In this podcast, Internet Retailing editor Heather McIlvaine speaks with Robin McGowan, co-founder of Institchu, a Sydney-based e-commerce company offering custom menswear online.

McGowan talks about opening seven physical showrooms in Australia and the US, going after international demand without losing Institchu’s Australian-ness and why he thinks experiences, not products, are what people really want.

He also explains how he and co-founder James Wakefield stayed friends after starting a business together.

Listen to the full podcast here:

Would you like to share your e-commerce insights on Internet Retailing’s weekly podcast? Email Heather at

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