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E-commerce

Online tyre retailer partners with Supercheap Auto

Leading automotive retailer Supercheap Auto has formed a strategic partnership with online tyre specialist Tyroola to give customers more choice in the after-market auto industry in Australia.

The partnership combines Supercheap Auto’s brand heritage and national bricks-and-mortar footprint with Tyroola’s online platform, wide range and network of 500 local fitting partners.

The retail concept is centred on convenience and customer service, with customers not only able to purchase a wide range of budget, mid-range and premium tyres online, but also arrange local fittings throughout Australia. A mobile fitting service that comes to the customer is also supported.

The after-market auto industry is estimated to be worth $5 billion in Australia, but many customers are still not aware they can buy tyres online – and save up to 40 per cent in the process – the retailers say. Meanwhile, the rise of independent third-party reviews of fitting specialists and tyre performance means customers can purchase online with more confidence.

“For too long, Australians have been purchasing tyres without transparency about product characteristics and pricing, often leading to wrong purchases at inflated prices for their tyres and tyre fitment. We are striving to break this restraint of information by creating the best platform for tyres and fitting in the market,” Tyroola founder Zed Klingenberg said.

“By partnering with Supercheap Auto, we are able to reach the market, create a seamless customer experience and pass on even more savings. This is set to have a transformative effect on the Australian tyre industry.”

The partnership launched with a Supercheap Auto branded website that is serviced by Tyroola, with plans for further expansions of the service in future.

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