Online shopping set to boom as Click Frenzy comes to a close

Dean Blake

20th May 2021

As the Click Frenzy sales event enters it’s final day, retailers nationwide are bracing for what could become the event’s biggest year yet following the huge online sales growth experienced in 2020.

Australia Post said, according to it’s data, 1.1 million more Australians are now shopping online each month compared to 2019, while e-commerce growth for the year to March hit 56 per cent.

“Year after year, online shopping events such as Click Frenzy continue to gain popularity and we know that many shoppers are waiting to grab winter bargains for the home and family from tonight,” said AusPost general manager of parcel and express services Ben Franzi.

“Click Frenzy has now become one of the biggest events on the e-commerce calendar.”

However, more potential customers could lead to an influx of returns. And, according to research from Doddle, this can be a make-or-break moment for most customers.

41 per cent of Australians disengage with brands based on a bad returns encounter, Doddle said, with a vast majority stating the main reasons they are let down by a returns procedure are having to pay to ship an item back, or not being offered a refund.