Online liquor retailer Hairydog Group acquires Boozebud
Online liquor retailer Hairydog Group has acquired Boozebud and is set to optimise its combined potential to “transform the online liquor retail domain”.
Boozebud – which sold a range of beer, wine and spirits products online – collapsed earlier this month with administrators arranging to sell the business’ assets.
Ryan Agar, head of e-commerce at the Hairydog Group, said the acquisition strategically aligns the “strengths” of both businesses.
“This merger of two brands creates a powerhouse that is set to transform the online liquor retail space to provide better drinks and experiences to our customers.”
The acquisition will boost Hairydog Group’s annual revenue beyond $75 million, driving its profitability and strengthening its position in the online liquor retail industry.
Meanwhile, a redesigned Boozebud website relaunch is underway with the former chief technology officer of the brand, Damien Smith, joining the Hairydog team.
“To celebrate the return of BoozeBud and its new beginning, we have lined up a series of compelling promotions that we believe will thrill our customers and provide them with an unmatched shopping experience,” Agar said.