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Online alcohol retailer BoozeBud appoints administrators

BoozeBud, the online liquor retailer, has collapsed and entered administration joining a growing list of e-commerce-based delivery services going under.

Established in 2014 by Alex Gale, Mark Woollcott, and Andy Williamson, the company sold a range of beer, wine and spirits products online before being acquired by Carlton United Breweries in 2017.

In 2020, it was sold back to its original founders, Catcha Group and some individual investors.

On Tuesday, the company appointed Michael Brereton and Sean Wengel of William Buck as joint administrators to oversee the sale of the business and its assets. It has stopped taking orders online.

“We have made the difficult decision that the company has insufficient funds to continue operating,” Brereton told

“We have accordingly been forced to stop taking future orders via the online portal… We have also made the difficult decision to lay off staff.”

The administrators aim to secure an investment of funds with expressions of interest sought by May 9.

In December 2021, BoozeBud acquired Get Wines Direct as an independent business which is believed to be unaffected by the decision.

Two weeks ago, BoozeBud’s CMO Dan McMillan, announced on LinkedIn that the brand had completed its site migration to Shopify.

He added the move will enable BoozeBud to become “a leaner, meaner, and more efficient operation with the robust and user-friendly platform.” However, the retailer subsequently abruptly collapsed.

The company’s demise follows the collapse of food-delivery startups Milkrun and Colab last month.

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