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NZ supermarket Countdown launches click & collect

Supermarket giant, Countdown, is anticipating a boost in online grocery shopping after rolling out its click & collect service yesterday.

New Zealanders across the country can buy groceries online with Countdown, have them picked and packed by a personal shopper, and then collect their shopping in-store for $5.

“We get great feedback from our online customers who love the ease and convenience of having their shopping done for them,” said Tony Petrie, Countdown’s national online manager. “Click & collect is yet another way to make supermarket shopping work for you.”

“Customers get the benefit of our friendly team of trained personal shoppers, armed with instructions you’ve given them about just how you like your bananas or what colour toothbrushes you want for the family. Then you simply collect your order on the way home from work or school drop off, we have it ready to go when you arrive,” Petrie said.

“It saves time, can help with budgeting and means no more stressful shopping trips with the kids in tow,” he added.

As part of the national roll-out, Countdown has introduced large click & collect lockers in some stores. The lockers are a combination of ambient and refrigerated storage spaces and will keep orders with perishable items safe and fresh until they are collected by shoppers.

More than 80,000 Kiwis are regular online shoppers with Countdown.

Countdown has offered online shopping since 1996 when the service was launched from one store in South Auckland. Countdown stated it now fulfils more than 20,000 orders each week, with 80,000 regular online shoppers.

“Countdown has a strong heritage in online shopping spanning 20 years, and we’re continuing to innovate and strengthen our offering. We want to make things easy for our customers and having click & collect available in every single one of our stores is one of the ways we can do this,” said Petrie.

Countdown is offering customers their first click & collect free until June 30.

This story first appeared on sister site, Inside Retail New Zealand.

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