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E-commerce

New Zealand’s Trade Me changes seller fee structure

New Zealand online marketplace, Trade Me, has announced plans to change the pricing for members listing and selling goods in its general items marketplace.

The new pricing, which aims to simplify the fee structure, will come into effect on February 1, 2016.

“We’re removing the fee we’ve been charging sellers keen to have more than one photo on their listings,” said Trade Me’s head of marketplace, Stuart McLean.

“We want to encourage our members to include lots of images as we know this improves the buying experience and makes it more likely that an item will sell. This change is good news for everyone who uses Trade Me.”

Items sold for $1 of less will no longer incur a “success fee” to encourage activity at the lower end of the price scale. “In 2015, around 439,000 items sold on Trade Me for $1 or less – about 4 per cent of all items sold – so it is a meaningful change,” McLean said.

Trade Me is also removing the 50 cent minimum success fee, after taking on board feedback from members. “This was an aspect of our pricing that our sellers were particularly annoyed about so we’ve removed it,” McLean said.

The other significant change was the removal of tiered success fee pricing for items that sell for more than $200. McLean said research had shown that many Trade Me members did not understand the current tiered pricing structure. “We’re making things simpler by keeping the success fee unchanged at 7.9 per cent, but getting rid of the tiers. We’re also keeping the maximum success fee of $149 in place.”

McLean said the upshot of the new success fee structure was that 20 per cent of items would be cheaper to sell, 74 per cent would be unchanged and 6 per cent would be more expensive. He said the average sale price of an item on Trade Me was about $60 and, under the new pricing structure, this item would incur an unchanged success fee but the seller would no longer pay a fee for including multiple photos on the listing.

The pricing changes do not apply to listings on Trade Me Motors, Trade Me Property or Trade Me Jobs.

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