New Zealand beauty salon booking platform Timely bought by US investor

Tong Van

18th May 2021

Timely, the New Zealand-based booking platform for spas and salons, has been acquired by EverCommerce. 

Under the deal, Timely will join EverCommerce’s existing fitness and wellness portfolio, while EverCommerce will expand its product offerings and market reach in the salon and spa industry to the UK and ANZ.

The value of the acquisition deal has not yet been confirmed. 

“Both EverCommerce and Timely focus on helping the owners of small- and medium-sized businesses streamline their back- and front-office operations so they can offer a more personalised customer experience and grow their businesses,” says Matt Feierstein, president of EverCommerce.

Founded in 2011, Timely offers booking solutions for small salon and beauty businesses across the UK, Australia and New Zealand. According to Timely, the company has grown to become an online community of more than 50,000 beauty professionals across 90 countries that use the cloud-based business management software.

“EverCommerce shares our passion for the beauty and wellness industry and their values line up brilliantly with our culture here at Timely,” Ryan Baker, co-founder and CEO of Timely. “We’re now able to take the next step in global expansion knowing we have industry experts, who know how to deliver value to small business owners and scale software companies, at our back.”