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New marketplace targets Aussie mums

Australian health and fitness platform The Healthy Mummy is set to open a new marketplace for its audience.

The Healthy Mummy Marketplace will feature a one-stop shop for goods and services in health, wellness, cooking and appliance, kids, baby, pregnancy, fitness and clothing.

The existing website gathers over 10,000 orders each week with a live active follower count of over 1.5 million subscribers. The business was acquired by Halo Food Co earlier this year.

Founder Rhian Allen said: “The Healthy Mummy is always inventing new and better ways to bring services, products and subscriber experiences to our audience, and now we’re opening it up to other businesses to participate.”

Registration is now open for product and service industries looking to collaborate with the brand. Vendors can enjoy promotional support including social activation, focus groups, EDM inclusion, reviews, product sampling, The Healthy Mummy magazine opportunities distributed in Coles, Woolworths and more.

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