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E-commerce

Net-A-Porter appoints new managing director

Matthew Woolsey, formerly the executive vice president of digital for luxury US retailer Barneys New York, has joined UK-based Net-A-Porter as its managing director.

Woolsey will be responsible for the day-to-day management of the online luxury fashion retailer, with an emphasis on driving its international growth.

His appointment comes less than three months after Net-A-Porter’s parent company, Yoox Net-A-Porter Group, announced its five-year plan to drive future growth through customer-centric initiatives in mobile, personalisation and content. Sophisticated native apps and data-driven customer engagement are some of the Group’s top priorities through 2020.

Woolsey brings experience in mobile, personalisation and editorial to Net-A-Porter from his time at Barneys, where he oversaw the tripling of the retailer’s digital business in four years.

“Matthew is an outstanding talent with a track record of excellence in areas core to our business. His background in tech, journalism and e-commerce, defines him as a true 21st century leader with a clear vision of how best to harness technology to enhance service and customer experience,” Alison Loehnis, the president of Net-A-Porter and Mr Porter, said.

“I am delighted to join Net-A-Porter and build on its track record of continuously reinventing luxury retail. The creativity and desire of the team to set new standards will allow us to bring new experiences to our brands and customers,” Woolsey said.

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