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Myer turns up the tech this Christmas

Myer once again has launched a technology-fuelled Christmas campaign, with this year’s campaign including a bluetooth-enabled stocking and online hub where Aussie kids can write a letter to Santa, create a wish list (which parents can share with friends and family) and track the whereabouts of Santa on Christmas Eve.

The “Christmas is where we are” campaign launched on Sunday with a TV spot featuring “Sally”, a girl who is worried how Santa will find her, since her family has decided to go camping over Christmas.

Myer, together with creative agency Clemenger BBDO, answered that question with its Myer Global Positioning Stocking, a $34.95 bluetooth-enabled stocking that can be paired with a mobile device via the Myer Connect app.

Once connected, users can access an interactive map where they can create a wish list, which can be shared with friends and family, write a letter to Santa and track Santa’s whereabouts on Christmas Eve.

The campaign follows Myer’s first foray into tech-fuelled Christmas ads, with its “Naughty or Nice” baubles last year. Customers could connect the $20 baubles via the Myer app and see if they glowed red or green, depending whether they were on Santa’s naughty or nice list.

The baubles reportedly sold out in 11 days, according to Ad News, and Clemenger BBDO said it would look to use the data gathered through the campaign for re-marketing.

The launch of 2019 campaign is just the beginning of Myer’s Christmas push, according to chief customer officer Geoff Ikin.

“You will see over the coming weeks our Christmas campaign come to life – with the launch of our Giftoriums, Santalands and iconic Christmas windows – which positions Myer as the one-stop-shop for Christmas this year,” he said in a statement.



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